Internet Media

Internet Media (Social Networks and Photo Sites)
The Ocarina ECOsystem is a complete solution for digital web content. Our content-aware optimization solution reduces by 30 to 75 percent the types of files that consume the bulk of the storage in Internet media companies, including photos, video, HTML files, and log files. Our patent-pending algorithms for reducing pre-compressed digital content from rich media files include such common file types as: GIF, PNG, JPEG, h.264 and many other image and video formats.

ECOsystem gives customers two options for optimization workflows. Standard Ocarina compression workflow provides lossless compression using advanced Ocarina algorithms, and readback of files requires the use of ECOreader software, running on the Ocarina optimizer appliance or discretely on customer servers.

The second workflow available to customers is called Native Format Optimization (NFO). The NFO workflow provides both lossy and lossless compression options for images and h.264 video files, but retains the native file format (eg JPG or FLV). Thus files optimized using the NFO workflow may be passed through directly to end-users without the need for decompression, and customers capture the additional benefits of bandwidth reduction. The NFO workflow includes the "visually identical" policy setting that provides significant savings with no perceptible quality impact, by tuning media encoding parameters to align with the human visual system.

Download our industry solution brief: Data Reduction for Online Media.