Computer Technology Review published an article authored by Ocarina's VP of Products Carter George that emphasizes the anticipated progression of data reduction technologies from point solutions focused on data backup to end-to-end solutions that contribute value across the entire data lifecycle.

"what we’re seeing is the emergence and transformation of deduplication (and some other related data reduction techniques) as a new storage fundamental," says Carter, "Rather than being a standalone solution that customers pay a premium for, dedupe is becoming something that will be a standard feature on most mid-market and enterprise storage products by 2012." 

"A good deal of the I/O workload in a given shop is driven by a handful of common storage management workflows – backup, replication, migration, and tiering – and all of those workflows would be more efficient if they could be done using data that had been compressed and deduplicated."

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